Tips and Tricks

Smart betting isn’t just about picks — it’s about strategy. Below are insights into contrarian tactics used by experienced bettors to find value.

Fading the Public

In sports betting, some bettors adopt a contrarian strategy known as "fading the public." This involves betting against the consensus or majority opinion, especially in high-profile games where hype, media narratives, or emotional bias drive the market more than sound analysis.

When the public heavily backs one side, oddsmakers may adjust the line accordingly — creating potential value on the less popular side.

Fading a Handicapper

A related tactic is "fading a handicapper," which means deliberately betting against a specific analyst’s picks. This is often done for two reasons:

  • Lack of trust in analysis: When a handicapper consistently makes poor or biased picks, bettors may find value by going the opposite way.
  • Following sharp money: If there’s a large discrepancy between public bets and the total money wagered (sharp action), fading both the public and handicappers aligned with them can help bettors follow more informed signals.

In essence, fading the public or a handicapper isn’t random — it’s a strategic move designed to identify value by going against market bias and aligning with professional or data-driven betting behavior.