Smart betting isn’t just about picks — it’s about strategy. Below are insights into contrarian tactics used by experienced bettors to find value.
In sports betting, some bettors adopt a contrarian strategy known as "fading the public." This involves betting against the consensus or majority opinion, especially in high-profile games where hype, media narratives, or emotional bias drive the market more than sound analysis.
When the public heavily backs one side, oddsmakers may adjust the line accordingly — creating potential value on the less popular side.
A related tactic is "fading a handicapper," which means deliberately betting against a specific analyst’s picks. This is often done for two reasons:
In essence, fading the public or a handicapper isn’t random — it’s a strategic move designed to identify value by going against market bias and aligning with professional or data-driven betting behavior.